Ferrari Poster. 1993 Rodeo Drive Introduction Ferrari 348 Spider. Rare Print

Description

Ferrari Poster. 1993 Rodeo Drive Introduction Ferrari 348
Spider. Rare Print.
This is a Rare 1993 Ferrari Poster print.
This 1993 Limited Edition Poster was designed by Hector Luis
Bergandi, the well-known California automotive artist exclusively for the Worldwide
Introduction of the Ferrari 348 Spider.
The event was held on February 27, 1993 at Rodeo Drive in
Beverly Hills, California.
This poster is one of the prints from the original quantity
that was printed in 1993.
Provenance:
My agency, Hank Forssberg Inc. Advertising
handled the Advertising and Marketing for Ferrari North America from 1977
through 1995. During that 18-year relationship with Ferrari North America and
Ferrari S.p.A., I accumulated an extensive collection of hundreds of Ferrari
collectibles/memorabilia from Ferrari North America and from the Factory in Maranello.
I personally recommended to Ferrari North America Management that
they launch the introduction of the 348 Spider in Beverly Hills, California by
closing off Rodeo Drive and having the first ever Ferrari Concours d’Elegance on
Rodeo Drive as the highlight of the 1993 introduction of the 348 Spider.
My agency designed and produced all of the marketing and
advertising elements for the 348 Spider Introduction including this Poster,
Letterhead and Envelopes, Invitations, Event Program, Parking Passes, Windshield
ID’s, VIP Wrist Bands, 348 Spider Spec. Sheets, Etc.
During my 18-year relationship with Ferrari, I was also the Editor
of Rosso Ferrari Magazine.  During my
tenure, I edited and published 9 Issues from 1990 through 1993 including Issue
number Eight – Ferrari Rodeo Drive. As the Editor of Rosso Ferrari Magazine, I
commissioned Hector Luis Bergandi, to create Ferrari Car Art Illustrations to
be featured in all of the 9 Rosso Ferrari Issues.
As a result of my relationship with Mr. Bergandi, I also commissioned
him to design a poster the 348 Spider Rodeo Drive Introduction. This is the
poster.
I am in the process of selling my Ferrari memorabilia collection
and these Rodeo Drive Poster prints are from my collection.
For the past 40 years or so, I have kept all my Ferrari
collectibles in an Archival Storage environment in order to preserve as much of
their original condition as possible. These remaining 1993 Ferrari Rodeo Poster
Prints are still in near “like-new” condition in spite of being 30 years old.
I have about 20 prints left from 1993. Once they are sold. There
are no more. Thanks for viewing.
The poster prints measures approximately 22
½
inches wide x
36 inches deep and are printed on a high-quality stock. Also, the poster was
featured on the cover of the 1993 Spring Edition of Rosso Ferrari Magazine.
This limited edition 1993 Ferrari Rodeo Drive poster print is
a must-own, a rare collectible for every Ferrari owner, collector and
aficionado. .00. plus shipping and handling ($
14.75) (
US Shipping).
The poster will be
shipped in a heavy-duty 3-inch tube for maximum protection during the shipping
process.
As
a matter of my personal policy of providing the ultimate in quality customer
service, I always message my Ebay buyers a copy of the shipping receipt and
always refund any significant difference in shipping and handling costs back to
the buyer if there are any. Thanks for viewing.